Hello, we're VST.

In retail, shelf space is make-or-break.

Most decisions about what goes where are still driven by gut feel, outdated data, or static planograms.

Retailers struggle to see what’s really happening in-store.

Brands fight for space with no easy way to prove what works.

In the end, shoppers end up with shelves that don’t reflect how they actually buy.

We built VST to fix that, not with more slides or spreadsheets, but with tools that make the invisible visible.
"Retail decisions still get made a long way from the shelf. Our job is simple - bring them back to where shoppers actually decide."
Nick Theodore
Co-Founder & CEO
About Us

Built to bring CPGs and retailers onto the same page

The Testing Problem
We started by solving the testing problem. With Virtual Shelf Testing, brands can simulate real shelves with thousands of real shoppers, and prove what drives sales and category growth, before anything hits stores.
The Execution Gap
Then we tackled the execution gap. Planogram Publisher turns static retailer data into a live SaaS product, giving both retailers and brands the visibility they need to align, act, and deliver at-shelf.
Our Story

What does this mean?

For Brands
For Retailers