The planogram view
you always wanted

Planogram data always existed, just not in a way brands could use.
We turn it into live shelf views, searchable by store, showing you what’s listed, where it’s placed, and how well it’s executed, so you can fix gaps, build stronger retailer stories, and grow the category.
60+ CPGs use VST to access retailer planogram data

Finally, see exactly what’s happening in-store
and use it to your advantage.

Instant access to real-time shelf visuals

High-res, accurate planograms from real stores.
Browse by retailer, region, store format, or specific SKU.
See what shoppers actually see in-store.

Built-in Planogram KPIs

Understand
Track % facings, SKU share, shelf position, and competitor benchmarks.
Compare
Compare plans by season, retailer, or format to spot opportunities.
Align
Align internal teams and field sales with one shared source of truth

Improve collaboration with retailers

Build stronger retailer recommendations based on real data.
Identify space wins, justify NPD listings, or back up trade investment.
Spot planogram changes instantly, and respond before it hits the shelves.
Testimonials

What our customers say

"By leveraging the capabilities of Planogram Publisher, in conjunction with the comprehensive Dunnhumby suite, we successfully delivered a detailed response to Tesco’s Fit for Growth brief. This approach provided planogram-level insights and ensured our recommendations were data-driven and aligned with growth objectives."
Senior Category Manager Off-Trade
Heineken
“Being able to filter to each individual store adds so much value both to category and sales, and also the field team to ensure the fixture is merchandised to plan.”



Customer Category Manager
Red Bull
“We have landed a really great planogram range and experience for the customers. From the feedback I am hearing it has been a really good launch”




Buyer
Tesco
"By leveraging the capabilities of Planogram Publisher, in conjunction with the comprehensive Dunnhumby suite, we successfully delivered a detailed response to Tesco’s Fit for Growth brief. This approach provided planogram-level insights and ensured our recommendations were data-driven and aligned with growth objectives."
Senior Category Manager Off-Trade
Heineken
“We have landed a really great planogram range and experience for the customers. From the feedback I am hearing it has been a really good launch”




Buyer
Tesco
FAQ

All you need to know

What does Planogram Publisher do?

It gives your teams access to real, store-level planograms, so you can see what’s on-shelf, where your products are placed, and how execution varies across retailers, stores or regions.

Where does the data come from, and how often is it updated?

Planogram data is sourced directly from retailers and verified through field teams. It’s updated on a weekly basis so you get a live, accurate view of what's happening in-store.

Who uses it internally?

Category teams use it for range reviews and sell-ins. Shopper and insights teams use it to spot trends or issues in execution. Sales use it to prep for key meetings. Field teams use it to compare store-level compliance. Trade marketing teams use it for inventory checks, to identify retail media opportunities, visualize POS in-situ. It's cross-functional by design.

How is this different from what i get from the retailer already?

Retailers might share static planograms or incomplete data. Planogram Publisher gives you a live, searchable view across thousands of stores, so you're not relying on fragments or assumptions.

See Planogram Publisher in action

Live, store-level shelf views - searchable, standardised, and ready to use.
See what's listed, where it sits, and how well it's executed.