Last updated: Monday 28th July, 2025
Legal entity: Store Trials Limited
Trading name: VST
Address: Work.Life Old Street, Rivington House, 82 Great Eastern Street, London, EC2A 3JF, United Kingdom
Email: security@storetrials.com
VST is a B2B technology company helping CPG brands and retailers make smarter commercial decisions through virtual testing and planogram data solutions. We are the controller of your personal data unless otherwise stated in this policy.
This policy explains how and why we collect, use, and protect your personal data when you engage with us — for example, by visiting our website, downloading a report, requesting a demo, or using our platform. It also covers how we handle professional contact data used for prospecting.
Our services are not directed at children, and we do not knowingly collect data from anyone under 16.
We collect personal information to support four key areas:
We use this to deliver services, offer support, and continue to improve the tools we provide to clients.
This allows us to manage secure access, monitor platform usage, and personalise onboarding and support.
We use this to send relevant insights, product updates, and invites — only where appropriate and always with an opt-out.
We may process aggregated, anonymised usage data for research or product development purposes. All research participation is handled by third-party providers, and VST does not collect or store personal data from research participants.
We do not collect any special category or sensitive personal data.
We process personal data only where we have a valid lawful basis under UK GDPR. These include:
We rely on consent when you opt in to receive marketing emails or participate in specific activities. You can withdraw consent at any time.
We process your data when it’s required to enter into or fulfil a contract — for example, to create an account or deliver services to your organisation.
We rely on legitimate interest for certain types of processing that are low-risk and expected in a B2B context, including:
We always balance our business needs with your rights and provide clear ways to opt out of communications or object to processing.
We collect personal information:
We only keep personal data for as long as necessary. Our current retention approach is:
You can request deletion or clarification of your data at any time using the contact details at the top of this policy.
We use trusted third parties to help us operate efficiently. These include:
All third-party vendors are under data processing agreements and are only allowed to use data as instructed by us — not for their own purposes.
Some of our providers are based outside the UK or EEA. When we transfer data internationally, we ensure appropriate safeguards are in place, such as:
In some cases, such as when conducting research or surveys for clients, we act as a data processor — processing information solely under our client’s instructions. In these cases, our clients are responsible for the lawful basis and participant consent, and their own privacy policy will apply.
This privacy notice applies to situations where VST is the data controller — for example, in relation to our own marketing, platform operations, and sales activity.
Under UK GDPR, you have the right to:
To exercise these rights, email us at privacy@storetrials.com. We’ll respond within one month.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk, but we’d always prefer to resolve it with you directly first.
We may update this policy from time to time to reflect legal, technical, or business changes. The latest version will always be published at storetrials.com/privacy (or equivalent).
If we make significant changes, we’ll let you know via email or in-platform notification if applicable